Evaluating Public Relations (Record no. 6578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00947nam a2200301Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | A15459 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749445211 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2072 WAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WATSON, TOM |
| 245 ## - TITLE STATEMENT | |
| Title | Evaluating Public Relations |
| Remainder of title | A Best practice guide to public Relations planning, research and Evaluation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 213 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 500 ## - GENERAL NOTE | |
| General note | Advertising & public relations(659) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Evaluating |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Evaluation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | guide |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | practice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | planning, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Best |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NOBLE, PAUL |
| Price effective from | Accession No. | Date last seen | Damaged status | Vendor | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Withdrawn status | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22/01/2012 | A15459 | 06/05/2014 | Book Paradise | Alliance School of Business | 659.2072 WAT | 325.00 | Book | Alliance School of Business |
