3/17/2025, 8:09:13 PM.

Evaluating Public Relations (Record no. 6578)

MARC details
000 -LEADER
fixed length control field 00947nam a2200301Ia 4500
001 - CONTROL NUMBER
control field A15459
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749445211
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2072 WAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WATSON, TOM
245 ## - TITLE STATEMENT
Title Evaluating Public Relations
Remainder of title A Best practice guide to public Relations planning, research and Evaluation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 213
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Evaluating
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Evaluation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element guide
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element practice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element planning,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Best
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name NOBLE, PAUL
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A15459 06/05/2014   Book Paradise Alliance School of Business   659.2072 WAT     325.00 Book   Alliance School of Business