International Communications Strategy (Record no. 6675)

MARC details
000 -LEADER
fixed length control field 00910nam a2200265Ia 4500
001 - CONTROL NUMBER
control field A15557
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460709
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 CAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CAMBIE, SILVIA
245 ## - TITLE STATEMENT
Title International Communications Strategy
Remainder of title Developments in Cross-cultural communications, PR and social media
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 222
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cross-cultural
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cross-cultural...
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Developments
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element communications,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name OOI, YANG-MAY
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A15557 06/05/2014   Book Paradise Alliance School of Business   659.2 CAM     395.00 Book   Alliance School of Business