Marketing Revolution (Record no. 6721)

MARC details
000 -LEADER
fixed length control field 00925nam a2200301Ia 4500
001 - CONTROL NUMBER
control field A15604
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749447761
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GAMBLE, PAUL R
245 ## - TITLE STATEMENT
Title Marketing Revolution
Remainder of title The radical new approach to transforming the business, the brand & the bottom line
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 308
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Revolution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element bottom
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element line
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element new
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element radical
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element transforming
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element business,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element approach
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A15604 06/05/2014   Book Paradise Alliance School of Business   658.8 GAM     395.00 Book   Alliance School of Business