Public Affairs in Practice: A Practical guide to lobbying (Record no. 6759)

MARC details
000 -LEADER
fixed length control field 02073nam a2200217Ia 4500
001 - CONTROL NUMBER
control field A15642
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175543329
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749444723
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.4 THO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomson, Stuart
245 ## - TITLE STATEMENT
Title Public Affairs in Practice: A Practical guide to lobbying
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 168
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note The political process(324)
520 ## - SUMMARY, ETC.
Summary, etc As the value and worth of reputations are recognized in business, among NGOs and charities, public affairs is becoming increasingly important. Examining the methods professionals use to make an impact, Public Affairs in Practice explores each area of the industry in turn and looks at the tools involved in the delivery of a public affairs programme. Offering advice on the "dos and don'ts" of public affairs, the authors provide guidance on ??? effective lobbying; ??? media relations and crisis management; ??? managing stakeholder relations ??? managing issues; ??? corporate social responsibility. Public Affairs in Practice highligths the potential benefits of public affairs and identifies new global opportunities. Case studies and "top tips" from industry professionals make this a practical guide for practitioners and students at all levels. About Author: S Dr Stuart Thomson is Senior Public Affairs Adviser at Bircham Dyson Bell, the leading law firm and parliamentary Agency. He was previously a Director with Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He writes and lectures on business and political issues and is the author of several books. Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John, Steve.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book

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