Luxury Strategy (Record no. 6871)

MARC details
000 -LEADER
fixed length control field 01048nam a2200289Ia 4500
001 - CONTROL NUMBER
control field A15754
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749456993
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAPFERER, J N
245 ## - TITLE STATEMENT
Title Luxury Strategy
Remainder of title Break the rules of marketing to build luxury brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 323
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Brand Management(658.827)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Break
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Luxury
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element build
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element rules
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element brands
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BASTIEN, V
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A16605 06/05/2014   Book Paradise Alliance School of Business 4   658.827 KAP     450.00 Book 18/04/2013   3 Alliance School of Business
22/01/2012 A15754 06/05/2014   Book Paradise Alliance School of Business     658.827 KAP     450.00 Book       Alliance School of Business