Strategic Marketing Management (Record no. 7017)

MARC details
000 -LEADER
fixed length control field 00559nam a2200217Ia 4500
001 - CONTROL NUMBER
control field A16075
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131223765
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WILSON, RICHARD M S
245 ## - TITLE STATEMENT
Title Strategic Marketing Management
Remainder of title planning,implemementation and control
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Elsevier
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 867
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name GILLIGAN, COLIN
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification

No items available.