| 000 -LEADER |
|---|
| fixed length control field |
00694nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
A16490 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120121s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847398352 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
AAKER, DAVID A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand Leadership |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London |
| Name of publisher, distributor, etc |
Pocket bookS |
| Date of publication, distribution, etc |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
351 |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
Rs |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Brand Management(658.827) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
JOACHIMSTHALER, ERICH |
