Marketing and Promotion (Record no. 7341)

MARC details
000 -LEADER
fixed length control field 00637nam a2200193Ia 4500
001 - CONTROL NUMBER
control field A16496
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788130917641
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RILEY, PIPPA
245 ## - TITLE STATEMENT
Title Marketing and Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Viva Books
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 341
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A16496 06/05/2014   Book Paradise Alliance School of Business 2   658.8 RIL     395.00 Book 06/11/2012   1 Alliance School of Business