Advertising and Sales Promotion (Record no. 7580)

MARC details
000 -LEADER
fixed length control field 00757nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A16772
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174466396
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 KAZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAZMI, S H H
245 ## - TITLE STATEMENT
Title Advertising and Sales Promotion
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Excel Books
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 660
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BATRA, SATISH
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A16772 06/05/2014   Knowledge Book World Alliance School of Business   659.1 KAZ     350.00 Book 03/09/2012   1 Alliance School of Business