Marketing Management (Record no. 7625)

MARC details
000 -LEADER
fixed length control field 00871nam a2200277Ia 4500
001 - CONTROL NUMBER
control field A16822
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072863706
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MULLINS, JOHN W
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title strategic decision-making approach
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Mc Graw-Hill
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 520
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element decision-making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element approach
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BOYD, HARPER W
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name WALKER, ORVILLE C
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 A16822 06/05/2014   Knowledge Book World Alliance School of Business   658.8 MUL     1554.00 Book 28/03/2014   2 Alliance School of Business