Foundations of Advertising (Record no. 7841)

MARC details
000 -LEADER
fixed length control field 00733nam a2200253Ia 4500
001 - CONTROL NUMBER
control field D00116
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHUNAWALLA, S A
245 ## - TITLE STATEMENT
Title Foundations of Advertising
Remainder of title Theroy & Practice
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Himalayan Publishing House
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 996
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Foundations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Practice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Theroy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SETHIA, K C
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 D00116 06/05/2014   Alliance School of Business   659.1 CHU     425.00 Donated Book   Alliance School of Business