Marketing Planning and Strategy (Record no. 7855)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00657nam a2200229Ia 4500 |
001 - CONTROL NUMBER | |
control field | D00139 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120121s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8131502074 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 JAI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | JAIN, SUBHASH C |
245 ## - TITLE STATEMENT | |
Title | Marketing Planning and Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Delhi |
Name of publisher, distributor, etc | Thomson |
Date of publication, distribution, etc | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii,935 |
365 ## - TRADE PRICE | |
Price type code | Rs |
500 ## - GENERAL NOTE | |
General note | Management of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Planning |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategy |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
Price effective from | Accession No. | Date last seen | Damaged status | Current library | Lost status | Full call number | Date acquired | Not for loan | Koha item type | Withdrawn status | Home library |
---|---|---|---|---|---|---|---|---|---|---|---|
22/01/2012 | D00139 | 06/05/2014 | Alliance School of Business | 658.8 JAI | Donated Book | Alliance School of Business |