Marketing Planning and Strategy (Record no. 7855)

MARC details
000 -LEADER
fixed length control field 00657nam a2200229Ia 4500
001 - CONTROL NUMBER
control field D00139
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131502074
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JAIN, SUBHASH C
245 ## - TITLE STATEMENT
Title Marketing Planning and Strategy
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Thomson
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xviii,935
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Koha item type Withdrawn status Home library
22/01/2012 D00139 06/05/2014   Alliance School of Business   658.8 JAI     Donated Book   Alliance School of Business