Marketing Planning and Strategy (Record no. 8216)

MARC details
000 -LEADER
fixed length control field 00986nam a2200253Ia 4500
001 - CONTROL NUMBER
control field D00585
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812542620
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name JAIN, SUBHASH C
245 ## - TITLE STATEMENT
Title Marketing Planning and Strategy
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Thomson South-Western
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent xviii+935
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Total Renewals Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 D00585 06/05/2014   Alliance School of Business 2   658.8 JAI     495.00 Donated Book 04/12/2012   1 Alliance School of Business
22/01/2012 D01048 06/05/2014   Alliance School of Business     658.8 JAI     495.00 Donated Book 02/12/2013   3 Alliance School of Business
22/01/2012 D01046 06/05/2014   Alliance School of Business     658.8 JAI     495.00 Donated Book 16/07/2012   1 Alliance School of Business