Advertising and Promotion (Record no. 8417)

MARC details
000 -LEADER
fixed length control field 00837nam a2200265Ia 4500
001 - CONTROL NUMBER
control field D00825
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH, GEORGE E
245 ## - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title An integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement Sixth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent XXVI+778+IN22
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BELCH, MICHAEL A
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 D00825 06/05/2014   Donated Book Alliance School of Business   659.1 BEL     430.00 Donated Book   Alliance School of Business