Principles of Marketing (Record no. 8591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | D01045 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120121s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 671 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 500 ## - GENERAL NOTE | |
| General note | Management of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Principles |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ARMSTRONG, GARY |
| Price effective from | Accession No. | Date last seen | Damaged status | Vendor | Current library | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Withdrawn status | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22/01/2012 | D01045 | 06/05/2014 | Donated Book | Alliance School of Business | 658.8 KOT | Dewey Decimal Classification | 395.00 | Donated Book | Alliance School of Business |
