Marketing Management (Record no. 8672)

MARC details
000 -LEADER
fixed length control field 00825nam a2200277Ia 4500
001 - CONTROL NUMBER
control field D01184
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER, PHILIP
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title A South Asian Perspective
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii+647+pv
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element South
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Asian
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JHA, MITHILESHWAR
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KELLER, KEVIN LANE
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KOSHY, ABRAHAM
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Total Renewals Lost status Full call number Date acquired Not for loan Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 D01184 06/05/2014   Donated Book Alliance School of Business 3   658.8 KOT     Donated Book 22/11/2012   2 Alliance School of Business