Foundations of Advertising - theory and practice (Record no. 8779)
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000 -LEADER | |
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fixed length control field | 00641nam a2200193Ia 4500 |
001 - CONTROL NUMBER | |
control field | D01309 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120121s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 CHU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | CHUNAWALLA, S A |
245 ## - TITLE STATEMENT | |
Title | Foundations of Advertising - theory and practice |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Mumbai |
Name of publisher, distributor, etc | Himalaya Publishing House |
Date of publication, distribution, etc | 2008 |
365 ## - TRADE PRICE | |
Price type code | Rs |
500 ## - GENERAL NOTE | |
General note | Mental processes & intelligence(153) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Foundations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | practice |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | theory |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
Price effective from | Accession No. | Date last seen | Damaged status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Withdrawn status | Total Checkouts | Home library |
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22/01/2012 | D01309 | 06/05/2014 | Alliance School of Business | 659.1 CHU | 495.00 | Donated Book | 08/06/2012 | 2 | Alliance School of Business |