Foundations of Advertising - theory and practice (Record no. 8779)

MARC details
000 -LEADER
fixed length control field 00641nam a2200193Ia 4500
001 - CONTROL NUMBER
control field D01309
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHUNAWALLA, S A
245 ## - TITLE STATEMENT
Title Foundations of Advertising - theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai
Name of publisher, distributor, etc Himalaya Publishing House
Date of publication, distribution, etc 2008
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Mental processes & intelligence(153)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Foundations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element practice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element theory
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
Holdings
Price effective from Accession No. Date last seen Damaged status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 D01309 06/05/2014   Alliance School of Business   659.1 CHU     495.00 Donated Book 08/06/2012   2 Alliance School of Business