Vodafone Essar''s Advertising Strategy: The ''Zoozoos'' Campaign (Record no. 9045)

MARC details
000 -LEADER
fixed length control field 00473nam a2200169Ia 4500
001 - CONTROL NUMBER
control field CS00249
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120103s9999 xx 000 0 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHAKRABORTY, BARNALI
245 ## - TITLE STATEMENT
Title Vodafone Essar''s Advertising Strategy: The ''Zoozoos'' Campaign
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad
Name of publisher, distributor, etc ICFAI Center for Management Research
Date of publication, distribution, etc 2009
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Campaign
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Essar
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Vodafone
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Zoozoos
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising

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