Case Studies on Marketing Strategies in Food and Beverage Industry (Record no. 9062)

MARC details
000 -LEADER
fixed length control field 00790nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A18218
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120103s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131416242
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 RAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAVI, LEKHA
245 ## - TITLE STATEMENT
Title Case Studies on Marketing Strategies in Food and Beverage Industry
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad
Name of publisher, distributor, etc ICFAI Books
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 161
500 ## - GENERAL NOTE
General note Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Food
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Beverage
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name S. SHEEJA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Price effective from Bill Details Barcode Date last seen Damaged status Source of acquisition Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Date checked out Withdrawn status Total Checkouts Home library
22/01/2012 Bill No.:1102/ICFAI/10-11/BLR;Bill Date:02-Dec-2010 A18218 06/05/2014   I U C F Alliance School of Business   658.8 RAV 21/12/2012   750.00 Case Studies 18/06/2013   3 Alliance School of Business