Advertising management (Record no. 925)

MARC details
000 -LEADER
fixed length control field 00762nam a2200241Ia 4500
001 - CONTROL NUMBER
control field A01838
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178087359
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BATRA RAJEEV
245 ## - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement Fifth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Pearson Education Asia
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent xiii754
365 ## - TRADE PRICE
Price type code Rs
500 ## - GENERAL NOTE
General note Advertising & public relations(659)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name AAKER DAVID A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MYERS JOHN G
Holdings
Price effective from Accession No. Date last seen Damaged status Vendor Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Withdrawn status Home library
22/01/2012 A01838 06/05/2014   Indian Institute of Management Ahmedabad Alliance School of Business   659.1 BAT     250.00 Book   Alliance School of Business