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Connective Branding Buiding Brand equity in a Demanding World

By: BUTTINGER, CLAUDIA FISHER.
Contributor(s): VALLASTER, CHRISTINE.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley & Sons 2008Description: xxi+358.Subject(s): Branding | Buiding | Connective | Demanding | equity | profits | World | BrandDDC classification: 658.827 BUT
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Item type Current location Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business
658.827 BUT (Browse shelf) Not for loan A11258
Total holds: 0

Brand Management(658.827)

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