Connective Branding Buiding Brand equity in a Demanding World
By: BUTTINGER, CLAUDIA FISHER.
Contributor(s): VALLASTER, CHRISTINE.
Material type:
BookPublisher: New Jersey John Wiley & Sons 2008Description: xxi+358.Subject(s): Branding | Buiding | Connective | Demanding | equity | profits | World | BrandDDC classification: 658.827 BUT
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Reference Book
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Alliance School of Business | 658.827 BUT (Browse shelf) | Not for loan | A11258 |
Total holds: 0
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| 658.827 BOT Private Labels | 658.827 BUT Connective Branding | 658.827 BUT Connective Branding | 658.827 BUT Connective Branding | 658.827 CHE Creating powerful brands | 658.827 CHE Creating powerful brands | 658.827 CHE Creating Poweful Brands |
Brand Management(658.827)
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