Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
Material type:
TextLanguage: English Publication details: Boston: Harvard Business school Press, 2005Edition: FirstDescription: 240ISBN: - 159139619O
- 658.802 KIM
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Alliance School of Business | 658.802 KIM (Browse shelf(Opens below)) | Available | A15054 | |||
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Book
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Alliance School of Business | 658.802 KIM (Browse shelf(Opens below)) | SV-Not Traceable | A04415 |
Total holds: 0
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| 658.802 KER Strategic marketing problems : Cases and comments | 658.802 KER Strategic marketing problems : Cases and comments | 658.802 KIM Blue ocean strategy | 658.802 KIM Blue ocean strategy | 658.802 KUM Marketing as Strategy | 658.802 KUM Marketing as Strategy | 658.802 KUM Marketing as Strategy - Understanding the CEO''s agenda for driving growth and innovation |
Management of Marketing
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