Sales and Distribution Management: An Indian Perspectives
Material type:
TextLanguage: English Publication details: New Delhi: Response Books, 2008Edition: 2Description: 330ISBN: - 9788178298481
- 658.81 VEN
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Alliance School of Business | 658.81 VEN (Browse shelf(Opens below)) | Available | A27652 | |||
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Book
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Alliance School of Business | 658.81 VEN (Browse shelf(Opens below)) | Available | A17156 |
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Sales management
he book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management.
Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.
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