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Sales and Distribution Management: An Indian Perspectives

By: Material type: TextTextLanguage: English Publication details: New Delhi: Response Books, 2008Edition: 2Description: 330ISBN:
  • 9788178298481
Subject(s): DDC classification:
  • 658.81 VEN
Summary: he book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management. Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.81 VEN (Browse shelf(Opens below)) Available A27652
Book Book Alliance School of Business 658.81 VEN (Browse shelf(Opens below)) Available A17156
Total holds: 0

Sales management

he book covers key components of the subject with a practical perspective into the role of marketing, B2B selling, retail environment, channel decisions and management, sales force management and supply chain management.
Sales and Distribution Management will guide readers to build frameworks for planning and implementing decisions of sales and distribution, which are synchronized to short-term and long-term selling orientation and are aligned with marketing decisions. The second edition of this bestselling title will be of immense value to students of management and professionals in the field.

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