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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.

By: Evans, Dave, 1956-.
Contributor(s): McKee, Jake.
Material type: materialTypeLabelBookSeries: Serious skills: Publisher: New Delhi Wiley India Pvt Ltd c2010Edition: 1st ed.Description: xix, 388 p. : ill. ; 24 cm.ISBN: 9788126531493; 9780470634035 (paper/website); 0470634030; 9780470944196 (ebk.); 9780470944219 (ebk.); 9780470944202 (ebk.).Subject(s): Internet marketing | Social media -- Marketing | Social marketing | Customer relationsDDC classification: 658.8/72
Contents:
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
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Item type Current location Call number Status Date due Barcode Item holds
Book Book Alliance School of Business
658.8 EVA (Browse shelf) Available A17436
Total holds: 0

Includes bibliographical references (p. 355-375) and index.

Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.

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