Image from Google Jackets

Social media marketing : : the next generation of business engagement / / Dave Evans with Jake McKee.

By: By: Material type: TextTextSeries: Serious skillsPublication details: New Delhi: Wiley India Pvt Ltd, c2010Edition: 1st edDescription: xix, 388 p. : ill. ; 24 cmISBN:
  • 9788126531493
  • 9780470634035 (paper/website)
  • 0470634030
  • 9780470944196 (ebk.)
  • 9780470944219 (ebk.)
  • 9780470944202 (ebk.)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .E927 2010
Contents:
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.8 EVA (Browse shelf(Opens below)) Available A17436
Total holds: 0

Includes bibliographical references (p. 355-375) and index.

Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.

There are no comments on this title.

to post a comment.