B2B Brand Management With 76 figures and 7 tables
By: KOTLER, PHILIP
Contributor(s): PFOERTSCH, WALDEMAR
Material type:
TextLanguage: Unknown language code Publisher: New York Springer-Verlag, NewYork 2006Description: xvi+357ISBN: 3540253602Subject(s): Brand name products-case studies | Brand managementDDC classification: 658.827 KOT
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Alliance School of Business | 658.827 KOT (Browse shelf) | SV-Not Traceable | A04963 |
Total holds: 0
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| 658.827 KOM Building Brands Building Meaning | 658.827 KOM Applying the Branding Iron | 658.827 KOR Brand Society : How brands transform management and lifestyle | 658.827 KOT B2B Brand Management | 658.827 KOT B2B Brand Management : With the co-operation of ines michi | 658.827 KUM Managing Indian Brands | 658.827 KUM Private Label Strategy : How to meet the store brand challenge |
Brand Management(658.827)
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