B2B Brand Management : With 76 figures and 7 tables

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Material type: Text

TextLanguage: English Publication details: New York: Springer-Verlag, NewYork, 2006Description: xvi+357ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.827 KOT (Browse shelf(Opens below))	SV-Not Traceable		A04963

Total holds: 0

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Previous	658.827 KOM Building Brands Building Meaning	658.827 KOM Applying the Branding Iron	658.827 KOR Brand Society : How brands transform management and lifestyle	658.827 KOT B2B Brand Management	658.827 KOT B2B Brand Management : With the co-operation of ines michi	658.827 KUM Managing Indian Brands	658.827 KUM Private Label Strategy : How to meet the store brand challenge	Next

Brand Management(658.827)

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