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Winning at new products : : creating value through innovation / / Robert G. Cooper.

By: Material type: TextTextPublication details: New York :: Basic Books,, c2011Edition: 4th edDescription: xv, 391 p. : ill. ; 24 cmISBN:
  • 9780465025787 (pbk. : alk. paper)
  • 0465025781 (pbk. : alk. paper)
  • 9780465025848 (ebook : alk. paper)
  • 0465025846 (ebook : alk. paper)
Subject(s): DDC classification:
  • 658.5/75 22
LOC classification:
  • HF5415.153 .C65 2011
Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.575 COO (Browse shelf(Opens below)) Available A18107
Total holds: 0

Includes bibliographical references and index.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

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