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Kotler on Marketing: How to Create, Win, and Dominate Markets

By: Material type: TextTextPublication details: New York :: Free Press,, c1999Description: xiv, 255 p. : ill. ; 25 cmISBN:
  • 9780684860473
  • 9780684860473
Subject(s): DDC classification:
  • 658.8 KOT
Summary: Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Marketing 658.8 KOT (Browse shelf(Opens below)) Available D02933
Reference Book Reference Book Alliance School of Business Marketing 658.8 KOT (Browse shelf(Opens below)) Not for loan A19679
Book Book Alliance School of Business Marketing 658.8 KOT (Browse shelf(Opens below)) Available A18163
Book Book Alliance School of Liberal Arts and Humanities Marketing 658.8 KOT (Browse shelf(Opens below)) Checked out 23/08/2025 LA04883
Book Book Alliance School of Liberal Arts and Humanities Marketing 658.8 KOT (Browse shelf(Opens below)) Available LA04884
Book Book Alliance School of Liberal Arts and Humanities Marketing 658.8 KOT (Browse shelf(Opens below)) Available LA04882
Total holds: 0

Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors

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