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Strategic marketing problems : : cases and comments / / Roger A. Kerin, Robert A. Peterson.

By: By: Material type: TextTextPublication details: Upper Saddle River, NJ :: Pearson/Prentice Hall,, c2004Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN:
  • 0131421840
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.135 .K47 2004
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.802 KER (Browse shelf(Opens below)) Not for loan A18550
Reference Book Reference Book Alliance School of Business 658.802 KER (Browse shelf(Opens below)) Not for loan A18551
Total holds: 0

Includes bibliographical references and indexes.

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