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Tailgating, sacks, and salary caps : : how the NFL became the most successful sports league in history / / Mark Yost.

By: Material type: TextTextPublication details: Chicago, IL :: Kaplan Pub.,, c2006Description: xvi, 254 p. ; 24 cmISBN:
  • 1419526006
  • 9781419526008
Subject(s): DDC classification:
  • 796.332/64 22
LOC classification:
  • GV955.5.N35 Y67 2006
Online resources:
Contents:
In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 796.3326 YOS (Browse shelf(Opens below)) Not for loan A18537
Total holds: 0

Includes bibliographical references and index.

In the best interest of the league : the NFL builds its future on its past -- Anything but free : playing for the NFL -- Any given Sunday : how Bert bell built the NFL's even playing field -- A perfect team : television and the NFL -- The NFL goes prime time : Monday night football and mainstream audiences -- Sports bars, satellites, and fantasy football : new media, new markets -- NFL merchandising : the empire's new clothes -- The super bowl : who really wins? -- Stadium fever : who plays and who pays? -- Down to the wire : inside the 2006 negotiations -- Super teams, savvy owners, and the future of the NFL.

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