Services marketing : : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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Material type: Text

TextPublication details: Boston :: McGraw-Hill/Irwin,, c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.805 ZEI (Browse shelf(Opens below))	Not for loan		A18609

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Includes bibliographical references and index.

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