Services marketing : : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type:
TextPublication details: Boston :: McGraw-Hill/Irwin,, c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN: - 0072961945 (alk. paper)
- 658.8 ZEI 22
- HD9980.5 .Z45 2006
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.805 ZEI (Browse shelf(Opens below)) | Not for loan | A18609 |
Total holds: 0
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| 658.805 ZEI Services Marketing: Integrating Customer Focus Across the Firm | 658.805 ZEI Services marketing | 658.805 ZEI Services Marketing: Integrating Customer Focus Across the Firm | 658.805 ZEI Services marketing : | 658.805 ZEI Services Marketing: Integrating Customer Focus Across the Firm | 658.805 ZEI Services Marketing: Integrating Customer Focus Across the Firm | 658.805 ZEI Services Marketing: Integrating Customer Focus Across the Firm |
Includes bibliographical references and index.
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