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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: Hoboken, NJ :: John Wiley,, c2005Edition: 7th edDescription: xii, 356 p. : ill. ; 23 cmISBN:
  • 0471484261 (pbk.)
Subject(s): DDC classification:
  • 658.8 AAK 22
LOC classification:
  • HF5415.13 .A23 2005
Online resources:
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