Strategic marketing / / David W. Cravens.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago :: Irwin,, c1997Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN:- 0256214387
- 658.8/02 20
- HF5415.135 .C72 1997
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Donated Book | Alliance School of Business | Gratis | 658.802 CRA (Browse shelf(Opens below)) | Available | D02062 |
Total holds: 0
Includes bibliographical references and indexes.
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