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Strategic marketing / / David W. Cravens.

By: Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago :: Irwin,, c1997Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN:
  • 0256214387
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.135 .C72 1997
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Gratis 658.802 CRA (Browse shelf(Opens below)) Available D02062
Total holds: 0

Includes bibliographical references and indexes.

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