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Global marketing : : foreign entry, local marketing & global management / Johny K. Johansson.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston :: McGraw-Hill Irwin,, c2006Edition: 4th edDescription: xvi, 647 p. : ill. ; 29 cmISBN:
  • 0072961805 (alk. paper)
Subject(s): DDC classification:
  • 658.84 JOH 22
LOC classification:
  • HF1416 .J63 2006
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.84 JOH (Browse shelf(Opens below)) Not for loan A18860
Total holds: 0

Includes bibliographical references and index.

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