Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By:

Kotabe, Masaaki

By:

Helsen, Kristiaan

Material type: Text

TextPublication details: Hoboken, NJ :: Wiley,, c2010Edition: 5th edDescription: xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cmISBN:

9780470381113 (pbk.)
0470381116 (pbk.)

Subject(s):

Export marketing -- Management
International business enterprises -- Management

DDC classification:

658.84 KOT 22

LOC classification:

HF1416 .K68 2010

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.84 KOT (Browse shelf(Opens below))	Not for loan		A18880

Total holds: 0

Includes bibliographical references and indexes.

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