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Direct marketing management / Mary Lou Roberts, Paul D. Berger.

By: By: Material type: TextTextPublication details: Englewood Cliffs, NJ :: Prentice Hall,, c1989Description: xxii, 501 p. : ill. ; 25 cmISBN:
  • 013214784X
Subject(s): DDC classification:
  • 658.84 ROB 21
LOC classification:
  • HF5415.126 .R62 1989
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.84 ROB (Browse shelf(Opens below)) Not for loan A18907
Total holds: 0

Includes bibliographical references and index.

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