Effective marketing : : creating and keeping customers / William G. Zikmund, Michael d'Amico.

By:

Zikmund, William G

By:

D'Amico, Michael

Material type: Text

TextPublication details: Australia ; Cincinnati, Ohio :: South-Western College Pub.,, 2002Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 28 cmISBN:

032406392X

Subject(s):

Marketing
Consumer behavior
Export marketing

DDC classification:

658.8 ZIK 21

LOC classification:

HF5415 .Z53 2002

Online resources:

Contributor biographical information
Publisher description
Table of contents only

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.8 ZIK (Browse shelf(Opens below))	Not for loan		A18975

Total holds: 0

Includes bibliographical references and index.

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