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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: By: Material type: TextTextPublication details: Boston :: McGraw-Hill/Irwin,, c2008Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cm. With CD-ROMISBN:
  • 0073529850 (alk. paper)
  • 9780073529851
Other title:
  • Consumer behavior & marketing strategy [Cover title]
Subject(s): DDC classification:
  • 658.8342 PET 22
LOC classification:
  • HF5415.3 .P468 2008
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8342 PET (Browse shelf(Opens below)) Not for loan A19243
Total holds: 0

Includes bibliographical references (p. 499-528) and indexes.

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