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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

By: Material type: TextTextPublication details: Thousand Oaks : London: SAGE Publications,, c2011. 2019Edition: 2nd, 3Description: 401, 451ISBN:
  • 9781412979900 (pbk.)
  • 9781544318165
Subject(s): DDC classification:
  • 658.8342 MOO
Summary: "Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy."--Provided by publisher
List(s) this item appears in: New Arrivals for the Month of December - 2023
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.8342 MOO (Browse shelf(Opens below)) Available A27358
Book Book Alliance School of Business 658.8342 MOO (Browse shelf(Opens below)) Available A27360
Book Book Alliance School of Business 658.8342 MOO (Browse shelf(Opens below)) Available A27361
Book Book Alliance School of Business 658.8342 MOO (Browse shelf(Opens below)) Available A27359
Book Book Alliance School of Business 658.8342 MOO (Browse shelf(Opens below)) Available A27357
Reference Book Reference Book Alliance School of Business 658.8342 MOO (Browse shelf(Opens below)) Not for loan A19248
Total holds: 0

"Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy."--Provided by publisher

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