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Consumer behavior : : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, NJ :: Pearson/Prentice Hall,, c2009Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN:
  • 9780136015963
  • 0136015964
Subject(s): DDC classification:
  • 658.8342 SOL 22
LOC classification:
  • HF5415.32 .S6 2009
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business Reference 658.8342 SOL (Browse shelf(Opens below)) Not for loan A19256
Reference Book Reference Book Alliance School of Business Reference 658.8342 SOL (Browse shelf(Opens below)) Not for loan A19257
Total holds: 0

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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