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Conversations with marketing masters / Laura Mazur and Louella Miles.

By: By: Material type: TextTextPublication details: Chichester ; Hoboken, NJ :: John Wiley,, c2007Description: 236 p. : ports. ; 24 cmISBN:
  • 9780470025918 (cloth : alk. paper)
  • 0470025913 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8 MAZ 22
LOC classification:
  • HF5415 .M374 2007
Online resources:
Contents:
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business Reference 658.8 MAZ (Browse shelf(Opens below)) Not for loan A19293
Reference Book Reference Book Alliance School of Business Reference 658.8 MAZ (Browse shelf(Opens below)) Not for loan A19294
Total holds: 0

Includes bibliographical references and index.

Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.

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