Contemporary marketing research / / Carl McDaniel, Roger Gates.
Material type:
TextPublication details: Minneapolis/St. Paul :: West Pub.,, c1993Edition: 2nd edDescription: xxxiv, 757, [66] p. : col. ill. ; 26 cmISBN: - 0314010262 (alk. paper)
- 658.8/3 20
- HF5415.2 .M382 1993
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Donated Book
|
Alliance School of Business | Gratis | 658.83 MCD (Browse shelf(Opens below)) | Available | D02258 |
Total holds: 0
Browsing Alliance School of Business shelves, Collection: Gratis Close shelf browser (Hides shelf browser)
| 658.83 MAL Marketing Research : An applied orientation | 658.83 MAL Marketing Research: An Applied Orientation | 658.83 MCD Contemporary marketing research | 658.83 MCD Contemporary marketing research / | 658.83 MCD Marketing research essentials / | 658.83 NAR Marketing Research: Text and Cases | 658.83 NAR Marketing Research: Text and Cases |
Includes bibliograhical references (p. E1-E13) and index.
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