Marketing strategy / O.C. Ferrell, Michael D. Hartline.
Material type:
TextPublication details: Mason, OH :: Thomson South-Western,, c2008Edition: 4e [ed.]Description: xxii, 717 p. : ill. ; 26 cmISBN: - 0324362722
- HF5415.13 .M3586 2008
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8 FER (Browse shelf(Opens below)) | Not for loan | A19421 |
Total holds: 0
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| 658.8 EVA Marketing | 658.8 FAL Nichecraft : | 658.8 FAR Art of Marketing - Vol 4 - Successful Advertising | 658.8 FER Marketing strategy | 658.8 FER Marketing strategy | 658.8 FER Marketing Management Strategies | 658.8 FER Marketing Management Strategies |
Includes bibliographical references and indexes.
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