Marketing management support systems : : principles, tools, and implementation / / Berend Wierenga, Gerrit van Bruggen.
Material type: TextSeries: International series in quantitative marketingPublication details: Boston :: Kluwer Academic,, c2000Description: xiv, 341 p. : ill. ; 24 cmISBN:- 0792386159 (alk. paper)
- 658.8 21
- HF5415.13 .W533 2000
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Reference Book | Alliance School of Business | 658.8 WIE (Browse shelf(Opens below)) | Not for loan | A19440 |
Total holds: 0
Includes bibliographical references (p. [303]-323) and index.
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