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Basic marketing : A global-managerial approach : / William D. Perreault, Jr., E. Jerome McCarthy.

By: By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. :: McGraw-Hill,, 2005Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:
  • 0072525231 (alk. paper : hbk.)
  • 9780070620186
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2005
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Gratis 658.8 PER (Browse shelf(Opens below)) Available D04655
Donated Book Donated Book Alliance School of Business Gratis 658.8 PER (Browse shelf(Opens below)) Available D03411
Reference Book Reference Book Alliance School of Business 658.8 PER (Browse shelf(Opens below)) Not for loan A19408
Total holds: 0

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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