Marketing management : Knowledge and skills : / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. :: McGraw-Hill,, c2004Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN: - 0072552174 (alk. paper)
- 658.8 21
- HF5415.13 .P387 2004
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Reference Book
|
Alliance School of Business | 658.8 PET (Browse shelf(Opens below)) | Not for loan | A19513 | |||
|
Reference Book
|
Alliance School of Business | 658.8 PET (Browse shelf(Opens below)) | Not for loan | A19514 |
Total holds: 0
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| 658.8 PET Marketing Management | 658.8 PET A preface to marketing management | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET Marketing management : Knowledge and skills | 658.8 PET A preface to marketing management |
Includes bibliographical references (p. 853-860) and index.
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