Marketing management : Analysis, planning, implementation, and control / Philip Kotler.

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Material type: Text

TextSeries: The Prentice-Hall international series in marketingPublication details: Upper Saddle River, NJ :: Prentice Hall,, c1997Edition: 9th edDescription: 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	658.8 KOT (Browse shelf(Opens below))	Not for loan		A19519
Reference Book	Alliance School of Business	658.8 KOT (Browse shelf(Opens below))	Not for loan		A19520

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Includes bibliographical references and indexes.

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