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Marketing research : Within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. :: McGraw-Hill/Irwin,, c2006Edition: 3rd edDescription: xxvii, 700 p. col. ill. 26 cmISBN:
  • 0072830875 (alk. paper)
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .H258 2006
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.83 HAI (Browse shelf(Opens below)) Not for loan A19538
Total holds: 0

Includes bibliographical references (p. 669-677) and indexes.

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